Work

  • Website
  • Product Design
  • Brand Identity

From strategy to implementation, Mabbly simplified the complex via a personalized web experience. Through qualitative and quantitative research, the team identified Symphony’s unique market opportunity and created a systematic, go-to-market plan, focusing on critical touchpoints within the patient journey.

Objective

Symphony Care Network’s mission is to help create the shortest pathway to home for Post Acute Care patients. They needed a strategic plan to reach their target audience and be top of mind the moment a Post Acute Care need arose. To address this, Symphony and Mabbly partnered with the goal of transforming Symphony’s digital ecosystem to bring clarity into the category, while servicing the needs of caregivers and patients at every step of their journey.

Delivering a personalized
caregiver experience

Through world-class website UX and UI as well as digital campaign execution, Symphony was able to connect to new residents and provide ease and support through a traditionally difficult journey.

Outcome

Brevity, clarity and high impact was Mabbly’s aim. The team designed a web experience using the best of hospitality habits and created a first-of-its-kind Airbnb experience for the Post Acute & Long-Term eldery care category.

Action

To inspire action during key decision-making moments, Mabbly executed a series of compelling Display campaigns to drive traffic to the website and encourage on-site facility tours.

“Internal feedback has been overwhelmingly positive. Mabbly’s team inspires confidence throughout the project with their responsiveness and can-do attitude. Expertise and meticulousness are hallmarks of their work. Their flexibility and client-focused approach makes them a valuable partner.”

Mark Hartman, Chief Brand Officer

Say hi to Alex, our director of new partnerships

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